Intel to layoff 20% factory workers, outsource marketing to AI and Accenture!
Intel has announced plans to outsource large parts of its global marketing operations to Accenture, supported by artificial intelligence tools, as new CEO Lip-Bu Tan accelerates cost-cutting efforts and restructuring at the struggling chipmaker.
The move, confirmed by Intel on June 20, will lead to substantial job losses across its marketing teams.
While the company has not disclosed exact figures, it has begun informing employees that they may be laid off by 11 July.
The announcement follows earlier warnings by Tan that major workforce reductions were imminent.
“As we announced earlier this year, we are taking steps to become a leaner, faster and more efficient company,” Intel said in a statement in April. “Accenture is a longtime partner and trusted leader in these areas and we look forward to expanding our work together.”
The company’s internal memo to employees acknowledged that “significant changes to team structures” were coming, and that only “lean teams” would remain in-house.
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